From a Shared History to a Shared Future: Partizan x Sangal
As one of the most prominent names in the Balkan esports scene, Partizan has already made its mark in League of Legends. Now, we’re taking a giant leap forward by joining forces with Sangal, a long-standing powerhouse in CS2 and a respected name across the region.
This strategic partnership marks the beginning of something truly special. Sangal has acquired 50% of Partizan Esports’ League of Legends team, laying the foundation for a project that aims to shake up the European LoL scene. It’s more than just a business move—it’s a meeting of two legacies, united by shared values, ambition, and a desire to build something bigger than ourselves.
Jovan Mijailovic, President of Partizan Esports:
“Today, as Partizan, we are starting a new era together with Sangal. We are not only focused on sporting success; we are also creating great opportunities to further strengthen the vision of both clubs on a global scale. This step will be a significant milestone not just in the Balkans, but for our impact worldwide. Together, we are confident that we will achieve successes that will leave a lasting mark on the international stage as Partizan Sangal.”
Hamza Sönmez, Sangal Gaming Group CEO:
“I am truly honored to announce that we are stepping into the League of Legends arena in strategic collaboration with a club as prestigious as Partizan. This partnership is not just the union of two brands; it is also an opportunity to open a new chapter in the esports world, fueled by our historical connections and shared vision. As Sangal, our goal is to further advance the experience we’ve gained over the years and our strong position in the local ecosystem to the international stage. This step will not only allow Sangal to reach a wider audience globally, but it will also enable us to maximize our potential in the League of Legends scene. On this new journey, together with Partizan, we are determined to achieve sustainable success and leave a lasting mark on the future of esports.”
Why now? Why League of Legends?
For Partizan, this move builds on an already established presence in the LoL ecosystem. Partnering with Sangal enables us to scale faster, grow stronger, and reach further. For Sangal, it’s the perfect moment to enter one of the most dynamic scenes in esports by collaborating with a team that knows the landscape inside and out. Together, we’re aiming to elevate Balkan talent and bring our combined energy to the European stage.
What’s next for the community?
This is only the beginning. In the months ahead, we’re laying the groundwork for joint merchandise releases, creative content projects, and expanded brand partnerships. With our shared infrastructure and competitive drive, our League of Legends team is ready to compete at the highest level. Leveraging our existing slot in the Balkan region, we’re setting our sights on the biggest LoL tournaments in Europe—and we’re just getting started.
Od Zajedničke Istorije ka Zajedničkoj Budućnosti: Partizan x Sangal
Kao jedno od najistaknutijih imena na balkanskoj esports sceni, Partizan je već ostavio snažan trag u igri League of Legends. Sada pravimo ogroman korak napred udružujući snage sa Sangalom, dugogodišnjim liderom u CS2 sceni i poštovanim imenom širom regiona.
Ovo strateško partnerstvo označava početak nečeg zaista posebnog. Sangal je preuzeo 50% tima Partizan Esports-a u League of Legends-u, čime se postavljaju temelji za projekat koji ima za cilj da uzdrma evropsku LoL scenu. Ovo nije samo poslovni potez—ovo je susret dveju tradicija, ujedinjenih zajedničkim vrednostima, ambicijama i željom da izgradimo nešto veće od nas samih.
Jovan Mijailović, predsednik Partizan Esports-a:
„Danas, kao Partizan, zajedno sa Sangalom započinjemo novu eru. Ne fokusiramo se samo na sportski uspeh; stvaramo i velike prilike da dodatno ojačamo viziju oba kluba na globalnom nivou. Ovaj korak biće značajna prekretnica ne samo na Balkanu, već i u našem uticaju širom sveta. Zajedno verujemo da ćemo ostvariti uspehe koji će ostaviti trajni trag na međunarodnoj sceni kao Partizan Sangal.“
Hamza Sönmez, izvršni direktor Sangal Gaming Group:
„Zaista mi je čast da objavim kako ulazimo u League of Legends arenu kroz stratešku saradnju sa tako prestižnim klubom kao što je Partizan. Ovo partnerstvo nije samo spoj dva brenda; to je i prilika da otvorimo novo poglavlje u svetu esporta, vođeni našim istorijskim vezama i zajedničkom vizijom. Kao Sangal, naš cilj je da iskustvo koje smo godinama gradili, kao i našu snažnu poziciju u lokalnom ekosistemu, prenesemo na međunarodnu scenu. Ovaj korak će nam omogućiti ne samo da dopremo do šire publike širom sveta, već i da maksimalno iskoristimo naš potencijal u League of Legends sceni. Na ovom novom putovanju, zajedno sa Partizanom, odlučni smo da ostvarimo održiv uspeh i ostavimo neizbrisiv trag u budućnosti esporta.“
Zašto sada? Zašto League of Legends?
Za Partizan, ovaj potez predstavlja nadogradnju na već izgrađeno prisustvo u LoL ekosistemu. Partnerstvo sa Sangalom omogućava nam da rastemo brže, jače i dalje. Za Sangal, ovo je savršen trenutak da uđe u jednu od najdinamičnijih esports scena kroz saradnju sa timom koji teren poznaje u dušu. Zajedno, želimo da podignemo balkanski talenat i prenesemo našu energiju na evropsku scenu.
Šta sledi za zajednicu?
Ovo je tek početak. U mesecima koji dolaze, postavljamo temelje za zajednička izdanja merch proizvoda, kreativne sadržaje i širenje brend partnerstava. Sa zajedničkom infrastrukturom i takmičarskim duhom, naš League of Legends tim je spreman da se takmiči na najvišem nivou. Iskorišćavanjem postojećeg slota u balkanskoj regiji, ciljali smo najveće LoL turnire u Evropi—a tek smo počeli.